Concept and design of magazine for Starbucks
Starbucks usually send out a set of informative booklets to introduce their partners to new campaigns, but this time they wanted something more engaging. I created a magazine for them, to show off the new campaigns, and other news within the Starbucks company. This first issue would also serve as a template for use on the next campaigns, so I had to make sure the layout was flexible enough so that it could be adapted more quickly in the future. The magazine would also be adapted and translated for different markets, so I had to also make sure that there was room for movement within the layout when it was adapted.